Category: Uncategorised

WILLIAMS MINI

A MINI ESCAPE: SUPERCHARGED.

Begin supported Williams in creating an engaging activation event for MINI Electric at Manchester’s Escape to Freight Island.

Manchester’s Escape to Freight Island was the venue, chosen for its unexpected yet undoubted appeal to Williams MINI’s target audience. The historic industrial architecture provided the perfect environment for immersing guests in all things MINI and MINI Electric. We named it A MINI ESCAPE: SUPERCHARGED and began by visualising how to bring the inspiring event space to life.

Darkness and Light

The venue featured a dramatic contrast of a dark warehouse and a bright and vibrant plant room. So we took this into account when deciding how to activate the brand in each area.

The cars were displayed in the warehouse, and we added to the atmosphere with glowing neon lights, 3D POS, car livery and directional signage.

The plant room was where the entertainment took place and we transformed the space into the Williams Electric Lounge, with live music, pizza and mocktails for all. Exclusive gifts to take home ensured the event lived on beyond the day.

Surprise, Delight and Purchase

Hundreds of guests attended and Williams MINI received tons of glowing feedback. With the hard work done, sales, leads and engagement continued momentum, underling the electrifying effect that true brand performance can deliver.

SCUDO

SCUDO BATHROOMS

The Brief

Scudo came to us with a clear ambition: elevate their brand to reflect the quality, craft, and innovation already built into every product. From baths to basins, their design thinking was strong – now the brand needed to communicate it.

The Approach

We worked closely with the Scudo team to develop a refreshed visual identity and tone of voice, grounded in calm confidence and refined simplicity. Our creative team pushed the brief to uncover a look and feel that felt considered, modern, and quietly bold, designed to cut through in a crowded category without shouting.

From concept to execution, it was a true partnership: collaborative, open, and ambitious. Together, we pushed the thinking and landed on a brand system that delivers on style, substance, and standout.

The Execution

To bring the new brand to life, we art directed a series of high-end product photoshoots, capturing Scudo’s latest collections with a sharper, more editorial eye. Every shot was designed to feel premium and purposeful, showcasing the detail, craft, and elegance behind the products.

All of this came together in the 2025 Scudo Catalogue. More than a sales tool, it’s a showcase of the new brand identity in action, setting a new standard for how Scudo presents itself to retailers, designers, and customers alike.

The result? A visual and verbal identity that elevates perception and brings the brand identity in line with the quality of its products, beautifully, confidently, and unapologetically premium.

PERNOD RICARD

Originality in Motion

 

Creativity, bottled.

ABSOLUT® wanted to celebrate individuality with a new limited-edition campaign – this time aimed squarely at millennial travellers in major European airports. But it couldn’t just look original. It had to feel it.

So we flipped the script.

PERFORMANCE

2 MILLION+ SOCIAL IMPRESSIONS

4500 POSTER ART VIDEOS SHARED

Instead of telling people the bottles were unique, we handed them the tools to prove it. Using a custom-built spin-art machine, travellers could create their own one-off ABSOLUT® poster, right there in duty free. The result? A physical reminder of their own creativity, and a direct link to the 4 million uniquely patterned cobalt bottles on shelf.

Every poster was personalised, printed with their name and bottle number, then transformed with a blast of chaotic, high-energy spin art. No two the same. Just like the bottles. Just like the people.

A built-in camera captured the action, making each session instantly shareable, driving social reach and turning travellers into creators.

This wasn’t just a brand moment. It was a creative connection.
One millennial at a time.

LEEDS UNITED
FOOTBALL CLUB

LEEDS UNITED
 FOOTBALL CLUB

FASTEST TICKETS SALES IN A DECADE! A club
as great as Leeds United already had all the
ingredients to create an effective season
ticket campaign. It was just a case of piecing 
it all together.

The Brief

Leeds United didn’t need hype. They needed heart. The brief? Reignite pride, emotion, and urgency ahead of the 2015/16 season – and turn that energy into season ticket sales.

The Shift

Building on our earlier brand platform work – Real History. Real Future. Real Choice. – we leaned into the truths every fan knows: Leeds United is strongest when it backs its own. Leeds United isn’t an easy choice but it is a real one.

The Work

We turned nostalgia into action. The campaign was anchored in a powerful image of the iconic Revie-era team, evolving into a timeline of homegrown legends, all raised through the Leeds system. The message was clear: when we grow our own, we grow stronger.

A short film brought it to life, showing kids playing grassroots football – jumpers for goalposts, muddy knees, and pure ambition. Real football. Real future. Past players made surprise appearances, bridging generations in one emotional, unifying moment.

Having worked with many “network” agencies, I knew that we needed something different and I got that with Begin. They’re genuinely committed with a huge desire to get immersed in the subject matter, which makes life much easier and progression much faster, almost as if it isn’t ‘work’ at all, which is nice. You’ll get creativity, passion and the feeling that you’re their only client, nobody can want more than that.

Matt Child
Former COO at Leeds United Football Club
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