Category: Uncategorised

LIME

LIME – Fresh Thinking Energy

Begin transformed Carbon Energy Savings into LIME, a confident, customer-first renewable energy brand built on clarity and simplicity.

We developed the brand strategy, name, visual identity, tone of voice, and a new website, using AI to support our creatives and coders in delivering a seamless, conversion-focused experience.

Since launch, we’ve driven awareness and growth through creative campaigns, sponsorships with Celtic FC and Scotland Football Internationals, PR, media, and sales tools – combining strategy, creativity, and AI to help LIME become one of the UK’s most exciting renewable energy brands.

The Challenge

When Carbon Energy Savings approached Begin, they had a strong track record in renewable installations but needed a brand that reflected their ambition to become a national leader. The challenge was to create a brand that homeowners and businesses could connect with, one that made renewable energy feel simple, trustworthy, and empowering, rather than technical or intimidating.

Begin was brought in to transform the company from the ground up, developing a full brand strategy and platform that would redefine how the business communicated its purpose, personality, and promise.

The Transformation

Our first step was to rename the business, from Carbon Energy Savings to LIME, a bold, refreshing expression of Fresh Thinking Energy. The new name captured everything the brand stood for: clarity, simplicity, and a more human approach to sustainability.

We then created a complete visual identity, including a bright, confident logo, colour palette, and design system inspired by energy, freshness, and optimism. Alongside this, we crafted a distinct warm, clear, and confident tone of voice that ensured LIME could communicate complex ideas in simple, accessible language that homeowners and businesses understand.

The Experience

LIME’s new website was designed and developed to deliver that clarity in action, guiding customers through the renewable energy journey with ease. The site brings together informative content, intuitive UX, and strong lead-generation functionality to drive real business performance.

Since launch, Begin has continued to support LIME with ongoing marketing and activation, combining creative, strategic, and AI-driven performance expertise to build brand awareness and generate qualified leads.

Together, these efforts have positioned LIME as a fresh, confident challenger brand in the UK’s renewable energy market, one that customers trust and remember.

The Result

LIME now stands as a category-leading brand built for growth, proof that when strategy, creativity, and technology align, results follow. Awareness is rising, lead volumes are growing, and customer engagement is strong across every channel.

LIME’s journey shows what’s possible when a business embraces fresh thinking, and partners with a team who can bring it to life, end to end.

Together, these efforts have positioned LIME as a fresh, confident challenger brand in the UK’s renewable energy market, one that customers trust and remember.

ULA

ULA SHOWER HEADS

From water filter to beauty ritual

Most showers rinse. ULA renews.

At the intersection of beauty and science, ULA transforms a daily habit into a powerful wellness ritual, removing harsh metals and hard water damage through a market leading filter while infusing skin-friendly ingredients like Vitamin C, Collagen and Argon Oil via unique beauty capsules that slot simply into the shower head.

ULA’s ambition was clear: build a brand that delivers beauty backed by science, and looks as good as it performs.

Defining the Brand Platform

We positioned ULA as a category shift: a science-powered hair and skincare step that lives in your shower, not your cabinet.

The brand platform was built to connect emotionally, but land functionally – anchored in the results users could see and feel from the very first rinse.

Designing the Identity & Packaging

ULA was created to feel like more than a product, it’s a gift to yourself. And the packaging had to deliver on that promise from the very first moment.

We designed the unboxing to be slow, intentional, and full of anticipation. The cardboard engineering of the packaging was crafted to make the lifting of the lid gradual, slowing just enough to heighten the reveal, a quiet moment, before the beauty ritual begins.

Every element, from material choice to visual identity, was designed to feel premium, sensual, and skincare-inspired. This is not something you rip open and discard. It’s something you savour.

Whether it’s your first shower head or a new set of capsules, every unboxing moment with ULA feels like opening a present – because it is.

Creating Momentum Through Content

From scroll-stopping launch campaigns to ongoing social assets and animations, we continue to shape ULA’s content with clarity and consistency.

Every asset is designed to convert curiosity into trial – showcasing how ULA delivers on its promise: Beauty backed by science.

PLUZS

Pluzs gives people the power to do more with what they already have.

We worked with Pacifica Group to create the brand from scratch, from strategy, name and tone of voice to visual identity, App UX and product packaging. Built on the idea that practical knowledge drives confidence, Pluzs helps people extend the life of their appliances, reduce waste, and take control at home, with simple guides, smart tools and expert support, all in one place.

Helping people do more with what they already have.

Pacifica Group came to us with a powerful idea: an online platform that gives people the tools to fix, maintain, and extend the life of their household appliances. No jargon. No wasted money. Just straight-talking advice, delivered well.

We built Pluzs from the ground up.

THE STRATEGY

The insight was simple: the more we know, the more we can do. People want to stay in control, save money, and feel confident looking after their home. But they need clear, trusted guidance to do it.

We positioned Pluzs as a brand that empowers, giving people real knowledge, practical support, and everything they need to be a household hero.

WHAT WE CREATED

  • A bold, simple name that feels like progress
  • A full brand platform: Together We Can
  • Tone of voice that’s straight-talking, practical and warm
  • A smart, accessible visual identity
  • UX design and interface for the app
  • Launch assets and campaign materials
  • Product packaging for a suite of appliance care items

THE IMPACT

Pluzs now gives users what they need to act with confidence, fixing what they can, reducing engineer callouts, extending appliance lifespan, and cutting carbon. And with add-on warranties and care products built in, the platform doesn’t just support, it scales.

This is what happens when a good idea meets the right team and a brand built to move.

GOODBOY

GOODBOY

Begin is over the moon to announce our partnership with one of the UK’s fastest growing pet brands, Good Boy.

We’re excited to announce that Good Boy, the much-loved pet brand known for tasty treats and tail-wagging toys, has appointed Begin to lead their brand performance and creative campaigns across UK social channels.

Good Boy already brings joy to pooches of all shapes and sizes. Now it’s time to strengthen the emotional connection with the people who buy for them.

At Begin, we know that brand loyalty isn’t built through reach alone, it’s built through resonance. That’s where our team comes in. From strategic thinkers and big-idea creatives to content makers and cultural analysts, we’re bringing together some of the smartest talent in the game to help Good Boy grow in all the right ways.

We’ll be leading the charge on social media campaign content, creating scroll-stopping work that sparks emotion, drives sales, and delivers standout in a fiercely competitive category.

Good Boy have let us take the lead – 
and they know we’re trained to run with it.

MELTON BUILDING SOCIETY

Melton Building Society Brand Strategy and visual identity

Melton Building Society had a bold new business strategy, and needed a brand to match. We helped them build one from the inside out, working across the organisation to create a brand platform rooted in clarity, connection, and culture. A strategy built to inspire teams, connect with customers, and drive performance at every level.

The Challenge

Melton Building Society had big plans. A bold new business strategy was in place, now they needed a brand to match. One that could inspire their people, connect with customers, and fuel performance across the board.

Our Role

Begin partnered with the senior team to help turn ambition into belief, starting with the inside. Because a brand doesn’t live in guidelines. It lives in culture. In conversations. In the way people show up, every day.

How We Got There

We got to know the business properly, running brand workshops and holding over 80 one-to-one conversations across all levels of the society. This wasn’t just research. It was about momentum, engaging people in building the brand they’d help deliver.

The Outcome

A brand strategy that gives Melton clarity, consistency, and direction. It’s not just how they show up, it’s how they grow. A platform that shapes the customer experience, from the inside out.

“Begin worked with us to develop our brand platform, encouraging, and stimulating our thinking through a process that involved people from across the business. They then helped us launch this internally with our colleagues, embedding the brand with our people and across our member journeys. Their work to bring our brand to life visually has really helped our brand stand-out and connect with our colleagues and members. The best example of our brand experience is the refit of our head office which has created a comfortable environment for our colleagues to collaborate and for local people to use the space for community activities. Begin told us, good brand performance begins with it being fit for purpose and collaboratively we have achieved that.”

Rachel Kolebuk
Chief Customer Officer
BACK

FAIRBURN’S FAMOUS

FAIRBURN’S FAMOUS

The Challenge

Fairburn’s weren’t just launching a new product. They were going after market share, with a bold aim to move from the UK’s 3rd to 2nd largest egg producer in six months. The British Blue® egg was the vehicle. The brand around it had to do a lot more than look good on shelf.

The Shift

We helped Fairburn’s reposition their premium category to unlock long-term growth. Through joint strategy workshops, we built the brand architecture and identity that would define a new tier: high-quality, high-desire, and proudly different.
We found a powerful emotional space they could own: the special weekend breakfast. Elevated, indulgent, worth slowing down for.

The Result

We created Fairburn’s Famous, a new sub-brand with standout visual presence and a distinctive 4-egg pack format. From pack to product to positioning, every detail was crafted to challenge the category and connect with shoppers on a different level.

It didn’t just work on shelf, it won industry recognition too, picking up a Prolific North Design Award for best packaging.

What they asked for:
A packaging design for British Blue®

What they got:

  • A brand platform to unlock premium growth

  • A new sub-brand with category standout

  • A creative and commercial edge in every egg

  • Award-winning design that delivered on ambition

Want to crack how you can grow your brand?

Give us a shout

DAKOTA

DAKOTA HOTELS

The loyalty app that broke records

When Dakota Hotels asked us to help them drive room restaurant bookings our solution was to create a loyalty app, we didn’t just design a better guest experience we engineered a brand ecosystem.

Fully integrated with their room booking system and POS infrastructure, the app gave guests seamless access to bookings, benefits, and exclusive rewards, all in one beautifully designed, high-performing platform.

The result? A record-breaking launch that exceeded every target, most downloaded travel app in the world the weekend it launched, and a long-term tool that keeps high-value guests coming back.

£4m+
bookings in first quarter.

37%
increase in restaurant bookings.

40k+
downloads of app in 1 year.

The Ask

Dakota’s challenge to us was three-fold. They wanted to reduce third party booking fees, increase restaurant and bar use by non-guests, and cultivate customer loyalty.

Our approach was simple: a loyalty scheme.

By rewarding points for stays, meals and drinks purchased, we not only rewarded guests, but enticed non-guests to drink and dine too. Points were redeemable at Dakota, encouraging repeat bookings and that all important loyalty.

The Work

We developed and built a bespoke loyalty app, which became the most downloaded travel app on the App Store at launch.

Through APIs, the app connected with third party room and table booking systems, and back of house systems. Customer data input was also captured through the introduction of new EPOS hardware and software integration throughout their system.

HARRY RAMSDEN’S & ED’S DINER

HARRY RAMSDEN’S & ED’S DINER

From dine-in favourites to fridge-door heroes

The Brief

Two iconic restaurants. One big move. Harry Ramsden’s and Ed’s Diner were bringing their classic dishes to chilled supermarket shelves for the first time – and needed branding and packaging that would stop shoppers in their tracks.

The Shift

We designed a retail range that looks as good as it tastes – across 28 SKUs spanning mains, sides and sauces. And when it came to photography, we didn’t fake the flavour. We shot the food ourselves – yes, real cameras, real light, real appetite appeal. Because sometimes, that’s what it takes to capture what AI can’t.

More than just visuals, this was about behaviour. Our work draws on years of understanding what makes a customer pause at fixture, pick up a product, and take it home. Whether you’re an established name or a challenger brand, we design for performance at shelf level, and beyond.

ENGLAND RUGBY

ENGLAND RUGBY

Meet your Match with England Rugby

Developing a branded initiative “Meet Your Match” for the senior male players and external stakeholders of England Rugby.

Begin has been working with England Rugby to develop a branded initiative “Meet Your Match” targeted at senior male playing squad and external stakeholders.

The initiative simply involves a panel of high achieving mentors from across the public and private sector who are making themselves available to the players to offer advice on a range of subject matter, such as leadership, to post-playing career direction and guidance.

Begin created an adapted brand look as well as on-and-off-line assets to enable a seamless experience for the players and mentors alike.

Richard Groom, Begin’s Agency Director, attended sessions at Pennyhill Park, England’s elite training facility and meet the squad and mentors.

“Being an England rugby fan, it was a privilege to attend training sessions. However, once I got over my school boy excitement, seeing the detail that goes into every session to drive performance across key indicators has been an eye opener. It has reinforced my view that there is so much for sport and business to learn from each other which is ultimately why this initiative is so good for everyone concerned.”

Working with the team at Begin was simple and very productive. They quickly understood the challenges of working with the players and the very busy mentors, creating solutions that delivered for both parties. They were great to work with and went beyond every time – highly skilled, experienced and results driven – you can’t ask for anything more from a team.

Will Carling
Former England Captain
BACK

CUTTERS

CUTTERS: A RUM BAND THAT PACKS A PUNCH

Having a great product is all well and good. But you also need a solid brand to help drive stand-out and sales – especially at launch.

OUR APPROACH

Roger and Kim explained that while every Caribbean Island has a rum punch they believe is the best, they can really claim that title, as theirs has won stacks of awards throughout the Caribbean. That was it: Very Special Rum Punch had to embody its Barbadian provenance.

We worked with the team at Cutters to develop a brand platform that all communication would be built upon. We then set about bringing it to life visually.

INSPIRATION

Leaning into Barbadian culture, we developed a brand strategy and visual identity – from the national flag to the striking colours of the local chattel houses and the warm, welcoming nature of the locals.

 

THE WORK

The packaging design for the bottles and ready-to-drink cans is as vibrant as the Islands themselves. While the tagline we created, ‘Feel the Warmth’, is a nod to the Barbados way of life, climate and people and the product truth of Cutters Rum Punch as it gently warms your throat.