Nicholas Deakin was founded in the early 90’s during the birth of the Leeds clubbing scene. A time that saw Back to Basics, Up Your Ronson and Speed Queen begin their journey to becoming icons and legends of this special moment in the history of Leeds.
We worked with the ND team to create a campaign that celebrated 25 years of their iconic footwear and fashion and brought to life the inspirations and opportunities for the founders, fresh out of art college. A nod to the roots that influenced their brand development and season after season creations.
Above-the-line, digital and in-store activation used 90’s Leeds clubbing scene flyers as a backdrop for the anniversary milestone.