Nakheel
Brand Dubai
Nakheel is inextricably linked to Dubai, for two main reasons. Firstly, it is a wholly owned entity of Dubai World, the holding company of the Dubai Government’s commercial enterprises. Secondly, Nakheel’s incredibly visionary projects contribute strongly to Brand Dubai.
We worked with the Nakheel team focusing on 3 key areas,
1. Improve the knowledge level of the brand marketing teams
2. Work with them to develop marketing plans for each key development
3. To map out the customer journey for Nakheel and each development, prioritising the development of key touch-points to enhance the customer experience (and ultimately the Nakheel brand perception)
Our work was literally hands-on – working in Nakheel’s head office, in Dubai, within the Marketing Department, working closely with each of the brand teams. Together we took their brand plans back to basics and built compelling campaigns for each of their magnificent developments.
We also worked to develop the Nakheel brand strategy in a climate where their sustainability was being questioned.