“We’re over the moon with the success of Los Pollos. As we have come to expect, the Begin team understood what we were trying to achieve and surpassed our expectations.
Their work speaks for itself and the sales results reinforce the level they work at.
Apart from their great work, they are great bunch of people to work with. Passionate about what they do and not afraid to push or challenge our thinking. Importantly they deliver on every project and we have fun along the journey.”
2 sisters food group approached us to develop a name and brand identity for a range of chicken wings they had created exclusively for Aldi. Together, we created ‘Los Pollos’ – a brand that stood for affordable, great-tasting recipes, made for sharing. Based on knowledge of the target market, we used warm, eye-catching colours and bold geometric designs to make sure Los Pollos stood out on Aldi’s shelves.
Los Pollos’s vibrant, stand-out appearance on shelves, combined with superior product flavours, ensured the brand met all hurdle rates and outperformed the competitor brand it was trialled against.