Cutters of Barbados

Very Special Rum Punch

“We went looking for someone to help us re brand our Very Special Rum Punch to appeal to the UK market and stand out on shelf.  We connected with Richard Groom and his team at Begin through a referral from a previously very satisfied client.  Going through the pitch process, Richard’s approach to us was totally different to the other agencies.  We found Richard and the team were thinking about our business as a whole and the steps to being successful, not just the single brand redesign.  They have been a true business partner and created a world class brand and presence for us with three different products.  The Begin team offers the strength of a large agency but with the personal attention and care of a boutique consulting firm.  We are indebted to Richard and the team for all their efforts and continue to grow our relationship as they add value for us at every turn.”

Kim Goddard, Cutters of Barbados.

Having spent many years running the world-renowned restaurant, Cutters of Barbados, husband and wife team Roger and Kim approached us to help them launch their Very Special Rum Punch.

Roger and Kim explained to us that every island in the Caribbean have a rum punch they believe is the best. Having won numerous awards throughout the Caribbean, Cutters Very Special Rum Punch have a very strong claim to this title. With this in mind, we set to work creating a brand that embodied Cutters’ Barbadian provenance.

We developed a brand strategy and visual identity inspired by the national flag, the striking colour of the local chattel houses, and the warm, welcoming nature of the Barbadian people. The packaging design for the bottles and ready-to-drink cans echoes the vibrancy of the island, whilst the tagline ‘Feel the Warmth’ alludes to both the Caribbean climate and the disposition of its inhabitants.

Cutters Rum Punch will be launched in the Caribbean throughout January 2019 and will come to the UK later in the year.

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