Making an Impression
We worked with the Pernod Ricard travel retail team to create a stand-out brand experience for a global airport activation. Key to the brief was simply to bring the brand story to life.
Our approach to activate the brand in a crowded travel retail market, was to use holographic technology with an animated film we created – essentially a one minute long holographic brand film that used the Ballantines 40 year old bottle as a canvas.
The concept not only looked great but achieved outstanding results and was rolled out across major global airports.