Ballantine’s Whiskey

Making an Impression

We worked with the Pernod Ricard travel retail team to create a stand-out brand experience for a global airport activation.  Key to the brief was simply to bring the brand story to life.

Our approach to activate the brand in a crowded travel retail market, was to use holographic technology with an animated film we created – essentially a one minute long holographic brand film that used the Ballantines 40 year old bottle as a canvas.

The concept not only looked great but achieved outstanding results and was rolled out across major global airports.

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