Electrik Gamification

As part of our ongoing relationship with Pernod Ricard, we were tasked with activating the limited addition bottle Absolut Electrik, across the on trade.

Working with the on trade channel team, we developed a Facebook game app and an in bar print and screen campaign.  The in bar activation drove consumers to the Facebook app where they were invited to play the Absolut Electrik game with a chance to win a free drink.

The simple gameplay of pausing the “fuse” effect at the correct point on the silhouette of the bottle, proved to be a big hit with bar goers and increased sales across the on trade by 21% year-on-year.

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