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Style, Class and a Whole Lot of Loyalty

Luxury this good can be rewarding in more ways than one. And we made sure customers experienced it all.


bookings in first quarter.


downloads of app in 1 year.


increase in restaurant bookings.

The Ask

Dakota’s challenge to us was three-fold. They wanted to reduce third party booking fees, increase restaurant and bar use by non-guests, and cultivate customer loyalty.

Our Approach

Our approach was simple: a loyalty scheme.

By rewarding points for stays, meals and drinks purchased, we not only rewarded guests, but enticed non-guests to drink and dine too. Points were redeemable at Dakota, encouraging repeat bookings and that all important loyalty.

The Work

We developed and built a bespoke loyalty app, which became the most downloaded travel app on the App Store at launch.

Through APIs, the app connected with third party room and table booking systems, and back of house systems. Customer data input was also captured through the introduction of new EPOS hardware and software integration throughout their system.

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