Scudo came to us with a clear ambition: elevate their brand to reflect the quality, craft, and innovation already built into every product. From baths to basins, their design thinking was strong – now the brand needed to communicate it.
We worked closely with the Scudo team to develop a refreshed visual identity and tone of voice, grounded in calm confidence and refined simplicity. Our creative team pushed the brief to uncover a look and feel that felt considered, modern, and quietly bold, designed to cut through in a crowded category without shouting.
From concept to execution, it was a true partnership: collaborative, open, and ambitious. Together, we pushed the thinking and landed on a brand system that delivers on style, substance, and standout.
To bring the new brand to life, we art directed a series of high-end product photoshoots, capturing Scudo’s latest collections with a sharper, more editorial eye. Every shot was designed to feel premium and purposeful, showcasing the detail, craft, and elegance behind the products.
All of this came together in the 2025 Scudo Catalogue. More than a sales tool, it’s a showcase of the new brand identity in action, setting a new standard for how Scudo presents itself to retailers, designers, and customers alike.
The result? A visual and verbal identity that elevates perception and brings the brand identity in line with the quality of its products, beautifully, confidently, and unapologetically premium.
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