We worked with Pacifica Group to create the brand from scratch, from strategy, name and tone of voice to visual identity, App UX and product packaging. Built on the idea that practical knowledge drives confidence, Pluzs helps people extend the life of their appliances, reduce waste, and take control at home, with simple guides, smart tools and expert support, all in one place.
Pacifica Group came to us with a powerful idea: an online platform that gives people the tools to fix, maintain, and extend the life of their household appliances. No jargon. No wasted money. Just straight-talking advice, delivered well.
We built Pluzs from the ground up.
The insight was simple: the more we know, the more we can do. People want to stay in control, save money, and feel confident looking after their home. But they need clear, trusted guidance to do it.
We positioned Pluzs as a brand that empowers, giving people real knowledge, practical support, and everything they need to be a household hero.
Pluzs now gives users what they need to act with confidence, fixing what they can, reducing engineer callouts, extending appliance lifespan, and cutting carbon. And with add-on warranties and care products built in, the platform doesn’t just support, it scales.
This is what happens when a good idea meets the right team and a brand built to move.
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