Wolf Groom Joins Begin as AI Director

We’re excited to announce Wolf Groom, founder of AI creative training and production business, WaviBoy, is joining us as our first ever AI Director.

Why? Because AI isn’t a creative gimmick. It’s the future of brand performance. And with Wolf, we’re going further, faster.

Wolf is already a standout name in the AI creative space, working with Google Pixel, Higgsfield, and Adobe. Now she brings her vision, energy and firepower to Begin, helping us push what’s possible in strategy, design, storytelling, campaign creation and performance.

She’ll also be launching a WaviBoy Studio @ Begin, an AI creative production powerhouse embedded in our team. Its mission? To help us make stunning imagery, video and production faster, better, and bolder. Supporting ideas that break the feed and break new ground.

Importantly, Wolf will continue to grow her business WaviBoy, expanding its reach and pushing creative boundaries with clients worldwide.

Begin is built to challenge the old way of doing things. Big, expensive ideas used to die in meetings. Now, with AI and our talented people, we can make the wild stuff happen. And with Wolf helping shape how our team learns, experiments, and produces with AI, our creative output just levelled up again.

This marks a new chapter in our mission to make brand work that moves people and moves markets.

We’re not watching this shift. We’re leading it.

Welcome to Begin.

AI – Amplified Imagination. People-powered. Yorkshire-built.