FURminator and Begin

FURminator chooses Begin – and we deliver beyond expectations

We’re proud to announce that FURminator, the global dog grooming brand, chose Begin to lead a full-funnel awareness campaign across YouTube, Meta, and Google, and we’re even prouder to say we smashed it.

This wasn’t just a media brief. It was about getting attention in a crowded pet care market, educating owners on why FURminator works, and driving action at every touchpoint. Our performance team took the lead, combining platform expertise, smart targeting, and creative optimisation to deliver results that outperformed every benchmark.

From scroll to search to stream, we built a campaign that didn’t just show up, it stood out.

The result? Awareness up. Engagement up. Targets exceeded.

Another brilliant partner, another proof point that creative + performance = momentum.