MBS Brand Strategy

The Ask

Melton Building Society had developed an ambitious and dynamic business strategy. Now they needed a compelling brand strategy to help deliver it.

Our Approach

Brand performance is about more than connecting a brand with its customers. It’s also about instilling that brand in the culture, starting with employees. Because they’re the ones who deliver memorable customer experiences, helping to build loyalty and achieve results.

The Brand Platform

Alongside our signature brand workshops, we conducted over 80 one-to-one interviews across departments and seniority, to get to know the inner workings of the building society, and importantly engage staff in the development of their future brand reputation. The result of this part of our work was a brand strategy that is the platform for all Melton’s work on brand – the driver of the Melton Building Society experience.

“Begin worked with us to develop our brand platform, encouraging, and stimulating our thinking through a process that involved people from across the business. They then helped us launch this internally with our colleagues, embedding the brand with our people and across our member journeys. Their work to bring our brand to life visually has really helped our brand stand-out and connect with our colleagues and members. The best example of our brand experience is the refit of our head office which has created a comfortable environment for our colleagues to collaborate and for local people to use the space for community activities. Begin told us, good brand performance begins with it being fit for purpose and collaboratively we have achieved that.”

Rachel Kolebuk

Chief Customer Officer