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Looks As Good As It Tastes

From restaurant hit to shelf-stopper, Harry Ramsden’s and Ed’s Diner entered the product market in style.

The Ask

Bringing their restaurant favourites to supermarkets for the first time, Harry Ramsden’s and Ed’s Diner needed brand and packaging design for their comprehensive range of 28 SKUs.


The Work

We developed a chilled retail offering from scratch. We crafted the packaging design and messaging for mains, sides and sauces. The brand launched in Asda in October 2023.

Working with the Begin is not just a brand design experience. Their intimate knowledge of creating and driving performance brands fills you with absolute confidence.
Their help and advice from a retail and online brand performance perspective sets them apart from ordinary agencies. Working was not only a pleasure, it was stand-out, as is our sales results.

Marine Bourbon

Marketing Director

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