FASTEST TICKETS SALES IN A DECADE! A club as great as Leeds United already had all the ingredients to create an effective season ticket campaign. It was just a case of piecing it all together.
Leeds United didn’t need hype. They needed heart. The brief? Reignite pride, emotion, and urgency ahead of the 2015/16 season – and turn that energy into season ticket sales.
Building on our earlier brand platform work – Real History. Real Future. Real Choice. – we leaned into the truths every fan knows: Leeds United is strongest when it backs its own. Leeds United isn’t an easy choice but it is a real one.
We turned nostalgia into action. The campaign was anchored in a powerful image of the iconic Revie-era team, evolving into a timeline of homegrown legends, all raised through the Leeds system. The message was clear: when we grow our own, we grow stronger.
A short film brought it to life, showing kids playing grassroots football – jumpers for goalposts, muddy knees, and pure ambition. Real football. Real future. Past players made surprise appearances, bridging generations in one emotional, unifying moment.
Having worked with many “network” agencies, I knew that we needed something different and I got that with Begin. They’re genuinely committed with a huge desire to get immersed in the subject matter, which makes life much easier and progression much faster, almost as if it isn’t ‘work’ at all, which is nice. You’ll get creativity, passion and the feeling that you’re their only client, nobody can want more than that.
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