Begin has been working with England Rugby to develop a branded initiative “Meet Your Match” targeted at senior male playing squad and external stakeholders.

The initiative simply involves a panel of high achieving mentors from across the public and private sector who are making themselves available to the players to offer advice on a range of subject matter, such as leadership, to post-playing career direction and guidance.

Begin created an adapted brand look as well as on-and-off-line assets to enable a seamless experience for the players and mentors alike.

Richard Groom, Begin’s Agency Director, attended sessions at Pennyhill Park, England’s elite training facility and meet the squad and mentors.

“Being an England rugby fan, it was a privilege to attend training sessions. However, once I got over my school boy excitement, seeing the detail that goes into every session to drive performance across key indicators has been an eye opener. It has reinforced my view that there is so much for sport and business to learn from each other which is ultimately why this initiative is so good for everyone concerned.”