The loyalty app that broke records
When Dakota Hotels asked us to help them drive room restaurant bookings our solution was to create a loyalty app, we didn’t just design a better guest experience we engineered a brand ecosystem.
Fully integrated with their room booking system and POS infrastructure, the app gave guests seamless access to bookings, benefits, and exclusive rewards, all in one beautifully designed, high-performing platform.
The result? A record-breaking launch that exceeded every target, most downloaded travel app in the world the weekend it launched, and a long-term tool that keeps high-value guests coming back.
Dakota’s challenge to us was three-fold. They wanted to reduce third party booking fees, increase restaurant and bar use by non-guests, and cultivate customer loyalty.
Our approach was simple: a loyalty scheme.
By rewarding points for stays, meals and drinks purchased, we not only rewarded guests, but enticed non-guests to drink and dine too. Points were redeemable at Dakota, encouraging repeat bookings and that all important loyalty.
We developed and built a bespoke loyalty app, which became the most downloaded travel app on the App Store at launch.
Through APIs, the app connected with third party room and table booking systems, and back of house systems. Customer data input was also captured through the introduction of new EPOS hardware and software integration throughout their system.
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