CUTTERS: A RUM BAND THAT PACKS A PUNCH

Having a great product is all well and good. But you also need a solid brand to help drive stand-out and sales – especially at launch.

OUR APPROACH

Roger and Kim explained that while every Caribbean Island has a rum punch they believe is the best, they can really claim that title, as theirs has won stacks of awards throughout the Caribbean. That was it: Very Special Rum Punch had to embody its Barbadian provenance.

We worked with the team at Cutters to develop a brand platform that all communication would be built upon. We then set about bringing it to life visually.

INSPIRATION

Leaning into Barbadian culture, we developed a brand strategy and visual identity – from the national flag to the striking colours of the local chattel houses and the warm, welcoming nature of the locals.

 

THE WORK

The packaging design for the bottles and ready-to-drink cans is as vibrant as the Islands themselves. While the tagline we created, ‘Feel the Warmth’, is a nod to the Barbados way of life, climate and people and the product truth of Cutters Rum Punch as it gently warms your throat.